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Words to use when writing real estate listings

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SEO Meta Description: Discover the power of words when crafting real estate listings that captivate potential buyers. Learn how to utilize persuasive language and create compelling descriptions to sell properties effectively.

When it comes to selling real estate, the words you choose can make all the difference. Crafting a captivating listing description is crucial to attracting potential buyers and standing out in a competitive market. By using the right words, you can create an irresistible narrative that showcases the unique features of a property and entices buyers to take action. In this article, we will explore the art of writing real estate listings and provide you with a comprehensive list of words to use that will help you sell your properties effectively.

Words to Use When Writing Real Estate Listings

  1. Captivating Introductions:

To catch a buyer's attention from the start, begin your listing with a captivating introduction. Use words that evoke emotion and paint a vivid picture of the property. For example:

  • "Welcome to your dream home!"
  • "Step into luxury and elegance with this stunning property!"
  • "Experience the ultimate in coastal living with this breathtaking beachfront retreat!"
  1. Descriptive Language:

Utilize descriptive language

One successful business in the construction world is the real estate industry. This industry covers many aspects of the property such as development, leasing, appraisal, marketing, and management of commercial, residential, agricultural, and industrial properties.

What are real estate buzz words?

100 Real Estate Words That Sell
  • Alluring.
  • Architecture / architectural.
  • Attention-to-detail.
  • Beamed ceilings (wood)
  • Beautiful.
  • Brand new.
  • Breathtaking.
  • Bright.

What are the three most important words in real estate?

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What words go with real estate?

General real estate terms
  • As-is.
  • Buyer's agent/listing agent.
  • Closing.
  • Closing costs.
  • Days on market (DOM)
  • Due diligence.
  • Escrow holder.
  • Homeowner's association (HOA)

How do you explain real estate to a child?

How to Teach Your Kids About the Importance of Real Estate
  1. Teach them to save. You can't invest in properties if you don't have the money to invest in the first place.
  2. Find a fun book.
  3. Play Monopoly.
  4. Fill them in on the process.
  5. Teach them where to go for help.

How do you write a good description for a real estate listing?

15 Tips to Help Agents Craft MLS Listing Masterpieces
  1. Long Essays Lose the Reader.
  2. Play to the Local Draw.
  3. Think Outside the House.
  4. Use Key Phrases.
  5. Avoid These Phrases.
  6. Add Detail and Deadlines for Quick Sales.
  7. Spin the Negative Into Positive.
  8. Avoid Abbreviating Terms.

How is capital gains calculated on sale of real estate?

Capital Gains Taxes on Property

Your basis in your home is what you paid for it, plus closing costs and non-decorative investments you made in the property, like a new roof. You can also add sales expenses like real estate agent fees to your basis. Subtract that from the sale price and you get the capital gains.

Frequently Asked Questions

What is an example of capital gains calculation?

The formula is Sale Price - Cost Basis = Capital Gain. For example, suppose you purchased 100 shares of stock for $1 each for a total value of $100. After three months, the stock price rises to $5 per share, making your investment worth $500. If you sell the stock at this point, you will have made a profit of $400.

What is the 2023 capital gains tax rate?

For the 2023 tax year, individual filers won't pay any capital gains tax if their total taxable income is $44,625 or less. The rate jumps to 15 percent on capital gains, if their income is $44,626 to $492,300. Above that income level the rate climbs to 20 percent.

How to avoid paying capital gains tax on sale of primary residence?

As long as you lived in the property as your primary residence for 24 months within the five years before the home's sale, you can qualify for the capital gains tax exemption.

How would you describe a real estate property?

Most descriptions start with must-know information, including:
  1. Number of bedroom and bathrooms.
  2. Square footage.
  3. Recent renovations and upgrades.
  4. Notable brands (appliances, flooring, etc.)
  5. Lot size.
  6. Basement.
  7. Garage.
  8. Extras (pool, fireplace, deck, appliances included, etc.)

What triggers capital gains tax on real estate?

Realizing a gain on a personal or business investment property you have owned for over one year triggers a capital gains liability. However, taxpayers may postpone paying tax on the gains under Section 1031 when the profits are reinvested in a similar property through a qualifying like-kind exchange.


What determines how much capital gains you pay?

Capital gains taxes are owed on the profits from the sale of most investments if they are held for at least one year. The taxes are reported on a Schedule D form. The capital gains tax rate is 0%, 15%, or 20%, depending on your taxable income for the year. High earners pay more.

How to avoid capital gains tax when selling investment property?

A few options to legally avoid paying capital gains tax on investment property include buying your property with a retirement account, converting the property from an investment property to a primary residence, utilizing tax harvesting, and using Section 1031 of the IRS code for deferring taxes.

How do I avoid capital gains on sale of primary residence?

Home sales can be tax free as long as the condition of the sale meets certain criteria: The seller must have owned the home and used it as their principal residence for two out of the last five years (up to the date of closing). The two years do not have to be consecutive to qualify.

At what age do you not pay capital gains?

For individuals over 65, capital gains tax applies at 0% for long-term gains on assets held over a year and 15% for short-term gains under a year. Despite age, the IRS determines tax based on asset sale profits, with no special breaks for those 65 and older.

Can selling costs be deducted from capital gains?

Number six: You can reduce your taxable gain when you sell your home by deducting the total amount of your selling costs including real estate broker's commissions, title insurance, and more.

Words to use when writing real estate listings

What expenses can be deducted from short term capital gains?

These expenses can include registration, brokerage and other associated charges incurred in due course of transfer or sale of an asset. For equity shares, if Securities Transaction Tax is levied during the sale of the same, these charges on STT are not deducted during computation of STCG.

How do I claim deductions on short term capital gains?

There is no deduction under sections 80C to 80U is allowed on short-term capital gains referred to in section 111A. Though, such deductions can be claimed from Short-term Capital Gains other than as provided under section 111A.

What selling costs are tax deductible?

Selling costs

“You can deduct any costs associated with selling the home—including legal fees, escrow fees, advertising costs, and real estate agent commissions,” says Joshua Zimmelman, president of Westwood Tax and Consulting in Rockville Center, NY.

What excludes you from paying capital gains tax?

Avoiding capital gains tax on your primary residence

You can sell your primary residence and avoid paying capital gains taxes on the first $250,000 of your profits if your tax-filing status is single, and up to $500,000 if married and filing jointly. The exemption is only available once every two years.

What are some adjectives to describe a house? You can use the following adjectives to describe your home:
  • Big.
  • Beautiful.
  • Comfortable.
  • Cosy.
  • Huge.
  • Small.
  • Homely.
  • What are modern style homes called?
    • Contemporary


      The term “contemporary” refers to the present, and “modern” refers to a time period that has already passed (for example, midcentury modern). Contemporary homes today often incorporate elements from modernist styles.

  • What is the meaning of modern in real estate?
    • For example, in a historically significant home, “modern” may imply that the home's historical integrity has been preserved, but that its systems (plumbing, electric, etc.) have been brought up to date, according to Mary Hall Mayer of Warburg Realty in New York City.

  • What are the key elements of a modern house?
    • The 4 fundamental elements of modern house design
      • Open concept living spaces.
      • Large windows with minimal details.
      • Exterior details that mirror the environment.
      • Neutral colours.
  • How would you describe a house in real estate?
    • How to Write a Real Estate Listing Description that Sells
      1. Describe the property accurately.
      2. Choose adjectives wisely.
      3. Avoid red flag words.
      4. Include words that add value.
      5. Highlight unique features.
      6. Take notice of punctuation.
      7. Leave out super basic info.
      8. Use great photos.
  • What are 5 characteristics of modern home?
    • Sleek, sustainable design, open concept floor plans, minimalism, and eco-conscious thinking are defining characteristics of modern architecture.

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