If sending real estate mailers is part of your marketing strategy, you've got the right idea. It's definitely an effective way to generate buyer and seller leads. According to a recent report from the Association of National Advertisers, direct mail offered marketers a 112 percent ROI.
What is the return rate for mailers?
What is the ROI of direct mailers?
Return on investment (ROI) is a valuable metric that shows how your direct mail campaigns performed. To calculate the ROI of your direct mail campaigns, divide the net profit by your total campaign investment and multiply that by 100: ROI = Net Profit / Total Investment * 100.
How effective are postcard mailers in real estate?
Postcard mailings are a great way to market to residents in your target sales area. It's possible to send postcards to residents on an entire mailing route without even needing names or addresses, with EDDM® (Every Door Direct Mail®).
What is the success rate of real estate direct mail?
Research shows that direct mail is far more effective than other marketing tactics. According to the Data & Marketing Association, direct mail showed a response rate of 3.7 percent for house lists, while all digital channels combined yielded a response rate of only 0.62 percent.
What is a good return for an investor?
Most investors would view an average annual rate of return of 10% or more as a good ROI for long-term investments in the stock market. However, keep in mind that this is an average. Some years will deliver lower returns -- perhaps even negative returns.