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Learn effective strategies to call potential buyers for real estate in the US, ensuring a successful and engaging conversation that can lead to a sale.


When it comes to selling real estate, reaching out to potential buyers over the phone can be a daunting task. However, with the right approach, these calls can become an excellent opportunity to establish a connection, build trust, and ultimately close a deal. In this article, we will explore proven techniques and strategies on how to call a potential buyer for real estate, specifically tailored for the US market.

#1 Understand Your Potential Buyer's Needs and Interests

Before making the call, it is crucial to research and gather information about the potential buyer. This will allow you to tailor your conversation to their preferences and needs. Consider the following steps:

  • Research their background: Look for information about their profession, family status, and any potential preferences or requirements they may have when purchasing real estate.
  • Analyze their online presence: Check their social media profiles and website to gain insights into their hobbies, interests, and lifestyle. This information can help you establish a personal connection during the call.

#2 Prepare a Compelling Opening

Approaching new real estate leads
  • Introduce yourself briefly.
  • Explain how you got their information.
  • Ask if now is a good time to chat.
  • Ask what triggered their home buying or selling.
  • Touch on current market conditions, and ask if they have any initial questions.

What do you say when calling leads in real estate?

“I was calling you because, as [mutual friend's name] might have told you, I'm a real estate agent for Big Wins Real Estate. I'm just reaching out to family and friends to see where they're at with their properties and if they've thought about upgrading, downsizing or selling their home.

Who should I cold call as a realtor?

To determine the right recipient for your cold call, think about who will get the most value from what you're offering. To save your time and theirs, narrow it down to the people who are most likely to need your services: Home buyers or homeowners.

How do you talk to buyer leads?

Buyer Lead Script
  1. Get them off their guard by mentioning the specific property details they inquired about.
  2. Ask if they're already working with an agent.
  3. Learn about their requirements on location, price, budget, timeline, etc.
  4. Figure out where they are in the home buyer's journey to purchase.

How do you address potential clients?

Personalizing your emails is important, especially when trying to get the attention of potential clients. Try to address them directly and be as specific as possible. Don't use generic phrases like “Dear customer.” Focus on including their name or the name of their business.

How often can you exclude capital gains?

Within two years How Many Times Can I Exclude the Gain on the Sale of a Home? You may only exclude the gain on the sale of a home using the Section 121 exclusion (the primary residence exclusion) within two years. So if you used the exclusion when you filed your 2021 taxes, you cannot use it for the sale of a home for your 2022 taxes.

What are the two rules of the exclusion on capital gains for homeowners?

Sale of your principal residence. We conform to the IRS rules and allow you to exclude, up to a certain amount, the gain you make on the sale of your home. You may take an exclusion if you owned and used the home for at least 2 out of 5 years. In addition, you may only have one home at a time.

Frequently Asked Questions

What is the 2 out of 5 year rule?

When selling a primary residence property, capital gains from the sale can be deducted from the seller's owed taxes if the seller has lived in the property themselves for at least 2 of the previous 5 years leading up to the sale. That is the 2-out-of-5-years rule, in short.

Can you use Section 121 exclusion more than once?

Homeowners can take advantage of the 121 exclusion once every two years.

How do I find someone to cold call for real estate?

Where do you find real estate cold calling lists?
  1. Real estate lead generation services and software include Vulcan 7, REDX, Agent Circle Prospecting, Prospect Boss.
  2. For sale by owner (FSBO), leads and expired listings can be sourced through researching your geo-farm area, or you can acquire lists from service providers.

What is the best time to call people for real estate?

For example, findings from one recent study suggested that “decision makers are more likely to engage in the late afternoon,” with engagement rates peaking “during the 4-5 p.m. hour.” And data from another study showed that “the best time to cold call a prospect is between 9 a.m. and 4 p.m., with 10 a.m. (15.53%) and 2 ...


What are exceptions to 2 year rule sale of primary residence?
Exceptions to the Two-in-Five-Year Rule You were separated or divorced during the time you owned your home. Your spouse died during the time you owned your home. The sale of your home involved vacant land. You sold your right to a remainder interest (the right to own a home in the future)
What is the exclusion for home sale 2023?
This means that when certain conditions are met, sellers can exclude up to $250,000 (for a single person) or $500,000 (married, filing jointly) of their profit from a home sale.
Is there a way to avoid capital gains tax on the selling of a house?
Avoiding capital gains tax on your primary residence You can sell your primary residence and avoid paying capital gains taxes on the first $250,000 of your profits if your tax-filing status is single, and up to $500,000 if married and filing jointly. The exemption is only available once every two years.

How to call a potential buyer for real estate

How often can you use primary home exclusion? Once every two years You're only allowed to exclude gain on the sale of a home once every two years. This is true unless the reduced gain exclusion rules apply. You usually can't exclude the gain on the sale of a home if both of these apply: You sold another home at a gain within the past two years.
How many times can I claim capital gains exemption? Once every two years You can sell your primary residence and avoid paying capital gains taxes on the first $250,000 of your profits if your tax-filing status is single, and up to $500,000 if married and filing jointly. The exemption is only available once every two years.
How much can you exclude from sale of home? $250,000 Eligibility for Gains Exclusion This is known as the Section 121 rule. To be eligible to exclude up to $250,000 ($500,000 if you're married filing jointly) in gains on the sale of your property, you must meet the following requirements: You must meet what's referred to as the ownership-and-use test.
  • What is the 500 000 exclusion on the sale of a home?
    • There is an exclusion on capital gains up to $250,000, or $500,000 for married taxpayers, on the gain from the sale of your main home. That exclusion is available to all qualifying taxpayers—no matter your age—who have owned and lived in their home for two of the five years before the sale.
  • What is the capital gains exclusion for 2023?
    • For 2023, you may qualify for the 0% long-term capital gains rate with taxable income of $44,625 or less for single filers and $89,250 or less for married couples filing jointly.
  • How much do you pay the IRS when you sell a house?
    • If you sell a house or property in one year or less after owning it, the short-term capital gains is taxed as ordinary income, which could be as high as 37 percent. Long-term capital gains for properties you owned for over a year are taxed at 0 percent, 15 percent or 20 percent depending on your income tax bracket.

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